Apple's Scary Fast Event: Behind the Scenes with iPhone 15 Pro

Nov 2

Nov 2 Apple's Scary Fast Event: Behind the Scenes with iPhone 15 Pro

Apple’s Scary Fast event took place last Monday and Apple announced the brand new MacBook Pro with the M3, M3 Pro and M3 Max chips together with the new M3 iMac. Apple's ability to surprise during Apple Events knows no bounds. The latest event was no exception.

This time the buzz surrounding the tech giant comes in the form of a rare Behind the Scenes video, published on YouTube, which peels back the curtain on their most recent Apple Event, aptly dubbed "Scary Fast," that took place on October 30. What's truly remarkable about this event? It was shot exclusively with the use of the iPhone 15 Pro, showcasing the extraordinary capabilities of Apple's latest smartphone.

Filmmaking with iPhone 15 Pro

The Behind the Scenes video showcases how Apple harnessed the prowess of their latest iPhone to create a seamless and professional event experience. They turned to the iPhone 15 Pro's cutting-edge camera technology to capture every moment of "Scary Fast." This move was particularly uncommon in the realm of event production, as it's a rare sight to witness such large-scale and popular events shot exclusively with a smartphone camera.

The use of iPhone 15 Pro cameras allowed Apple to shoot the event in ProRes and AppleLog formats. These formats are typically associated with high-end professional cameras and are known for their ability to capture rich, detailed footage with little to no compression which allow video editing professionals to follow their pro workflows . Apple took advantage of the iPhone 15 Pro’s ability to store video directly on external drives through its new USB-C port. Moreover, Apple was using the Blackmagic Cam application which you can download for free the App Store.

Professional Quality and Production

What truly sets the Behind the Scenes video apart is that Apple's production associates and team utilized all the professional equipment and workflow they typically employ when using expensive, high-end cameras. This commitment to professional quality is evident throughout the video.

Viewers get a glimpse of crane shots, dolly shots, and even drone shots - with an iPhone 15 Pro attached. What’s also really notable while viewing the behind the scenes video, is that the use of professional lighting equipment is probably the most important aspect affecting the quality of the final film. Apple's use of an iPhone 15 Pro for these shots speaks to the device's exceptional image stabilization and camera quality.

Our Opinion

Perhaps the most astounding aspect of this revelation is that the quality of the pre-recorded event was so high that it went entirely unnoticed. Spectators who tuned into "Scary Fast" were treated to a seamless and captivating experience, blissfully unaware that the event was filmed using a smartphone camera.

Apple's Behind the Scenes video is a testament to the capabilities of the iPhone 15 Pro and the company's commitment to pushing the boundaries of what's possible in the world of technology and event production. It showcases how a device designed for everyday use can seamlessly integrate into professional workflows and yield astounding results.

As we look ahead to the future, Apple's Behind the Scenes video invites us to consider the ever-expanding horizons of technology and how it continues to redefine our expectations. "Scary Fast" was a testament to the potential of innovation, showcasing that even the most high-profile events can be elevated to new heights with the power of a smartphone camera coupled with an array of supplementary equipment. Remarkably, this extra equipment doesn't diminish the iPhone's abilities; rather, it complements the device's functionality, making it a versatile tool suitable for use in professional film production.