Apple Set to Release New 15-inch MacBook Air with More Powerful M3 Chip

Introduction

If you're a fan of Apple's MacBook Air, you'll be pleased to hear that the US tech giant is rumored to launch a new 15-inch model for the first time ever. According to 9to5mac.com, the new laptop will be powered by the new M3 chip, which is expected to make the MacBook Air lineup more powerful and efficient than ever before.

The MacBook Air has always been a great option for consumers who need a capable device for all basic computing tasks, plus some slightly more demanding tasks, without sacrificing portability. The 13-inch Air is perfect for people who work on the go, students who need to take their laptops to class, or anyone who simply prefers a more compact laptop.

Why The 15-inch MacBook Air Makes Apple More Inclusive

Undoubtedly, some people only do basic tasks on their laptops, such as consuming media content, navigating the internet, sending emails, and processing documents or spreadsheets. They may sometimes edit some of their photos or try to create a new project in iMovie.

“The power of the current MacBook Air is more than enough for those users.”

However, Apple sees that a large portion of these consumers who are satisfied with the performance and battery life of their laptops simply need a larger display. These types of users need to purchase a $2,500 MacBook Pro just to get a larger display. Sure, you get more features when you purchase a 16-inch MacBook Pro, but many of those consumers do not really care nor take advantage of them.

Consumers who are not tied to Apple’s ecosystem nor necessarily need macOS could be pushed towards competition (yes, Windows devices). The rumored release of a new larger MacBook Air would satisfy this product gap and make much more sense than the release of a smaller 12-inch MacBook, as some may ask. The latter was simply a commercial failure despite being a beautifully designed device by Jon Ivy and his team.

M3 or M3 Pro Inside?

One of the most exciting things about the new MacBook Air is the addition of the brand new M3 chip. Based on the new 3nm node by TSMC, the chip is not only expected to be more powerful but also more efficient. This means that M3 MacBook Airs will last longer on a single charge, even if used for more demanding tasks like casual photo or video editing.

There is a low likelihood of utilizing a more powerful chip, such as the speculated M3 Pro, due to the potential risk of competing with the larger and more expensive 14-inch MacBook Pro, as well as the possibility of reduced battery performance.

Apple is also working to refresh the 13.3 inch MacBook Pro (yes, the one with the TouchBar) and add the new M3 chip inside.

Conclusion

Apple's MacBook Air has always been a popular choice for consumers, thanks to its sleek design and impressive computing capabilities for the price. An incredible offering overall. With the new 15-inch model, Apple could set to satisfy even more consumers who need a larger device but don't necessarily require a more capable machine. The M3 chip is sure to be a hit with consumers. We will be keeping an eye out for the official launch of this exciting new product from Apple.