New 15-Inch MacBook Air, Mac Studio, and Mac Pro Now Available
Apple has announced the availability of its recently announced lineup of new products just in time for back-to-school shopping. College students can take advantage of education pricing on the new 15-inch MacBook Air and receive an Apple Gift Card worth $150. The latest offerings include the new 15-inch MacBook Air, Mac Studio, and Mac Pro, all powered by Apple silicon.
New 15-inch MacBook Air
The new MacBook Air boasts a stunning 15.3-inch Liquid Retina display, the base M2 chip, and up to 18 hours of battery life. Its slim and fanless design makes it the world's thinnest 15-inch laptop. The device also features a six-speaker sound system, 1080p FaceTime HD camera and MagSafe charging. Available in Midnight, Starlight, Space Gray, and Silver finishes, the MacBook Air offers a great all-around experience for students and Mac enthusiasts.
Mac Studio and Mac Pro
Designed to meet the demands of professionals, the Mac Studio combines the incredible performance of the M2 Max and M2 Ultra chips with a compact form factor. Boasting up to 192GB of unified memory, the Mac Studio is up to 6 times faster than the most powerful Intel-based 27-inch iMac according to Apple. The Mac Pro, featuring the brand new M2 Ultra chip, offers even more raw power and versatility and comes with PCIe expansion and up to 192GB of unified memory. With these releases, Apple has successfully completed the transition of its Mac lineup to Apple silicon, making every Mac a significant upgrade for Intel-based Mac users and an enticing option for PC users considering a switch. Up until now with the exception of the 13-inch MacBook Pro, Apple designed every new Mac around the Apple Silicon that powered each device. The Mac Pro breaks this pattern and is a lazy copy of the previous Mac Pro generation with internal much larger than the ones powering the latest Mac Pro generation.
Apple Retail Services
A Seamless Shopping Experience To assist customers with their shopping needs, Apple Specialists are available in-store, online, and via the Apple Store app. Customers can take advantage of various options, including Apple Trade In, which offers up to $1,500 in credit toward a new Mac, and the convenience of paying over 12 months with interest-free installments using Apple Card Monthly Installments. Additionally, Apple has expanded its live shopping experience on apple.com/store, allowing customers to connect with an Apple Specialist via one-way video sessions to explore the latest Apple lineup and discover ways to save on Mac from the comfort of their homes.
Availability and Pricing
The new 15-inch MacBook Air, Mac Studio, and Mac Pro are now available for order on apple.com/store and the Apple Store app. Starting today, they are available for purchase at Apple Store locations and through Apple Authorized Resellers. The 15-inch MacBook Air starts at $1,299 (U.S.), with education pricing starting at $1,199 (U.S.). The 13-inch MacBook Air with M2 now starts at an even more affordable price of $1,099 (U.S.), with education pricing starting at $999 (U.S.). The 13-inch MacBook Air with M1 starts at $999 (U.S.), with education pricing starting at $899 (U.S.). Mac Studio starts at $1,999 (U.S.), with education pricing at $1,799 (U.S.). Mac Pro is available as a configure-to-order option only, with prices starting at $6,999 (U.S.) for the Tower Enclosure and $7,499 (U.S.) for the Rack Enclosure.
Customers can also take advantage of Apple Trade In, which offers up to $1,500 in credit toward a new Mac, and 12 month, interest-free installments using Apple Card Monthly Installments.
